(Speculative) Social Media Ad Copy: Big Sky Network

Client:
(Speculative) Holy Family School of Faith, a nonprofit, faith forward organization that aims to equip Catholics with knowledge and understanding of Scripture, the Catechism, and the wisdom of the saints.

Challenge:
Craft ad copy aimed at medium to large businesses who are dreading the pains of growing an in-house IT Department and are in need of a Managed Service Provider.

Solution:
In keeping with the brand voice, I crafted the LinkedIn ad copy to capture a friendly, professional, diligent, and simple tone. I focused on the core benefits to businesses that employ Big Sky Network for their Managed Service Provider needs. Acknowledge the struggle of growing and maintaining an in-house IT Department without belaboring the point. I focused primarily on the core tech concerns facing businesses today— security, data management, connectivity, and business continuity.