Website Copy: Performa Coaching

Client:
Performa Coaching is a new small business that serves student athletes who wish to improve their performance, mindset, and leadership skills.

Challenge:
The brand wanted website copy that would not just communicate with athletes from a variety of sports backgrounds. They wanted it to also build trust and goodwill with local families. The goal was for families to keep Performa Coaching top of mind as they consider how they might support their student athletes performance.

Solution:
In keeping with the brand voice, the website copy captured the tone of a caring but driven mentor—someone who’s passionate, effective, supportive, and laser-focused on helping student-athletes grow both physically and mentally. I crafted copy that communicated in simple terms the kinds of training on offer and leaned into the coach's expertise and credibility.