Website Copy — Qumran Family Foundation

Client:
Qumran Family Foundation is a nonprofit organization that helps Kenyan widows and children from fatherless homes gain the sense agency and capacity that they desire and their families need. QFF's various programs support foundational skills development and provide social supports needed to navigate bureaucratic processes that can connect them to essential resources in their communities.

Challenge:
The work that Qumran Family Foundation (QFF) is doing on the ground in Kenya is unfamiliar to the average person who would be interested in supporting their programs and projects. QFF needed website copy to share their programs and projects and garner financial support for them.

Solution:
Highlight key elements of each program with concise copy focused on the desired program results. I crafted messaging that drove website visitors to take action (donate and/or subscribe) on the information they consumed and absorbed.