Spec Website Copy — Daily Rosary Meditation

Client:
Holy Family School of Faith (Speculative) is a nonprofit organization on mission to support faith literacy among Catholic Christians. They do this through their Daily Rosary Meditations podcast, annual pilgrimages to holy sites, and widely used catechetics publications and programs.

Challenge:
This is a self-initiated sample created for an organization that produces a daily rosary meditation podcast. The primary challenge was to attract the interest of busy Chrstian men and women who wish to cultivate a habit of daily prayer. The secondary challenge was to update website copy so that it is consistent with the tone of the organization's daily podcast.

Solution:
Capture the attention of Catholic Christians who want to develop a habit of prayer but are short on time with copy that speaks to the essential reasons why Catholics typically undertake devotions such as the daily Rosary. Revise biographical copy about the podcast host. Understand the organization's brand voice and create messaging that is friendly, conversational, hospitable, and straightforward.